Here is the solution to the lateral-thinking puzzle I posted recently. If you'd like to have another attempt at solving it before you give up, this is your final chance. The question is how did the fishermen manage to decrease their prices but increase their profit at the same time?

Dr. Robert Jensen at Brown University conducted a study of Indian fishermen who started using mobile phones to find the best coastal marketplaces for their catch. While the fishermen saw profits increase 8 percent, consumer prices actually dropped by 4 percent...

...because less fish was being wasted.

If you give up, highlight the text in the red box to see the sentence ending, which I omitted previously.