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 Daniel Fortunov's Blog » Lateral Fishermen

 3 Comments- Add comment | Back to Personal Blog Written on 20-Mar-2008 by asqui

Fish on iceHere's an inadvertent lateral-thinking puzzle I pulled out from the current issue of The Architecture Journal:

Dr. Robert Jensen at Brown University conducted a study of Indian fishermen who started using mobile phones to find the best coastal marketplaces for their catch. While the fishermen saw profits increase 8 percent, consumer prices actually dropped by 4 percent...

So they dropped their prices yet managed to increase their profits at the same time? How curious.

How did they manage that? Can you guess?

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Comments

  • written on 20-Mar-2008

    chickerino says:

    their fixed costs remained the same and it doesn't actually cost more to catch more fish - volume is basically up - thus they can make a higher profit whilst reducing prices.

  • written on 20-Mar-2008

    asqui says:

    You're on the right track, but that isn't actually what happened in their situation.

    Add a constraint that says the amount of fish the catch remains constant and see if you can still work around it...

  • written on 02-Apr-2008

    asqui says:

    Solution here.

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